Love our work,
love our industry.
But this isn’t always the case. The advertising industry has a problem that is exemplified by the damaging, anonymous commentary we see every day in certain trade press outlets. Despite being a multi-billion dollar industry, this toxicity is making us smaller.
That's why we've created a simple charter that sets the bar for how we should conduct ourselves.
People don’t want to end the industry discourse, they just want it to clean up its act.
Opinions are like arseholes (we’ve all got one)
80%
of respondents have fed back or publicly commented on someone else’s work.
We can’t help ourselves... we comment a lot
58%
of people commenting publicly do it regularly - at least a few times a year.
Not everyone
plays nice
57%
of respondents think other people are mainly negative in their feedback
Words hurt
54%
of people have been personally affected by negative feedback.
We’re pushing people away
Over 3/4
of respondents feel negative feedback is impacting talent retention and discouraging new talent.
We want to fix things
77%
of respondents want to remove anonymous commentary from industry publications.